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See how people on Twitter came together to support each other under the hashtag #HowIFightDepression . The health community on Twitter is huge, and it brings together many interconnecting subcommunities, including mental health, carers, and learning disabilities.
Learn how Dove Men+Care used Niche creators, branded messaging and real-time reactions to associate its brand with the Lions rugby tour.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.