Search results for: All Government & Politics content

4 Results


The rise of activism on Twitter and what it means for brand purpose

Twitter UK partnered with Starcom UK to look at the rise of grassroots activism and how people want visible action on issues they see as critical — like the environment — and how this relates to brand purpose.


Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.


Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Case Study

How the Labour Party used First View to get out the vote on polling day

See how the Labour Party in the UK used First View on Twitter to deliver its message to an engaged national audience on polling day.

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