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Twitter UK partnered with Starcom UK to look at the rise of grassroots activism and how people want visible action on issues they see as critical — like the environment — and how this relates to brand purpose.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
See how the Labour Party in the UK used First View on Twitter to deliver its message to an engaged national audience on polling day.