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See how UK family baker Warburtons boosted awareness and engagement by using Twitter First View and Spotlight Trend to unveil its new product launch campaign.
See how Cadbury smashed all ROI expectations by using Twitter as the key online platform for its campaigns and promotions in 2018.
Learn how mint brand Trebor drove awareness and sales with its audience insight-led #GiveMeStrength video campaign on Twitter.
Best in Class
MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
Discover how Heinz turned to Twitter to find out if the UK was ready for Mayochup — the combination of Heinz Ketchup and Heinz [Seriously] Good Mayonnaise.
Cadbury UK first launched its #Cadvent Christmas campaign on Twitter in 2015 to celebrate giving and generosity. For the 2017 activity, it took the campaign a step further and achieved its highest-ever ROIs for #Cadvent .