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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
Discover how Heinz turned to Twitter to find out if the UK was ready for Mayochup — the combination of Heinz Ketchup and Heinz [Seriously] Good Mayonnaise.
Cadbury UK first launched its #Cadvent Christmas campaign on Twitter in 2015 to celebrate giving and generosity. For the 2017 activity, it took the campaign a step further and achieved its highest-ever ROIs for #Cadvent .
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.