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14 Results

Research

Why should advertisers add Twitter to their TV plan?

Twitter and TV together drastically enhances the live TV viewing experience and users feel much more engaged in the content that they are consuming, but using Twitter with your TV ad campaign can also have a significant positive impact.

Research

Twitter loves telly

People on Twitter love TV. From to , , , , and , Twitter loves telly in all of its varieties. New research delves into what people love about it and how they Tweet.

Research

How potential car buyers and fans Tweet about the automotive sector

Twitter is one of the top places for prospective car buyers and car fans to connect and talk about all things automotive. This article looks at who they are and what brands they’re talking about.

Research

Why mobile optimised video works on Twitter

Advertisers are increasingly integrating shorter, mobile-optimised videos into their campaigns to get their message across.

Research

The Women’s World Cup — A scoring opportunity for brands

Learn how brands and marketers can take advantage of the growing popularity of women’s football during the Women’s World Cup.

Research

Boost the effectiveness of your ads with synchronisation

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Research

Twitter’s audience is hugely influential — here’s what it means for brands

New research highlights that Twitter’s audience is hugely influential. For brands, that means advertising on Twitter is a more efficient way of reaching the right people.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Why Twitter owns TV conversations

Discover why Twitter users love television and are influencers when it comes to all things TV-related.

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