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New research highlights that Twitter’s audience is hugely influential. For brands, that means advertising on Twitter is a more efficient way of reaching the right people.
Learn how Domino’s UK used Twitter Amplify to connect with football fans for an entire weekend of Premiership highlights.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Learn how youth-orientated mobile network VOXI used Twitter to generate excitement around the brand and its launch event.
Read about how @alwaleed_philan used Twitter to raise awareness and encourage engagement around a program promoting cultural understanding.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
Read about how app-based car service Careem, successfully ran parallel branding and performance campaigns in KSA on Twitter.