Search results for: All Europe, Middle East, and Africa content

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Best in Class

: a roundup of our favourite campaigns across MENA

MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.

Case Study

KFC launches its new fries in the most unexpected way

KFC UK & Ireland took the idea that “there’s no such thing as bad publicity” to a new level to help launch its new fries.

Case Study

Tesco’s F&F Clothing broadens and inspires its audience with Twitter video

Learn how Tesco brand F&F Clothing used Twitter in-stream video to motivate a broader fitness and lifestyle audience.

Case Study

Emaar builds global brand awareness with luxury apartment giveaway

See how Emaar, a Dubai property specialist, used a competition on Twitter to raise global brand awareness and boost engagement with millions of people online

Kraft Heinz discovers if Britain is ready for Mayochup

Discover how Heinz turned to Twitter to find out if the UK was ready for Mayochup — the combination of Heinz Ketchup and Heinz [Seriously] Good Mayonnaise.

Case Study

Lexus in KSA expanded reach to females by tapping into the moment of the driving ban lift

Learn how Lexus in KSA successfully expanded its reach among female audiences by tapping into the historic moment of the driving ban lift..

Case Study

Twitter delivers one of Cadbury’s highest-ever ROIs with the Christmas campaign

Cadbury UK first launched its Christmas campaign on Twitter in 2015 to celebrate giving and generosity. For the 2017 activity, it took the campaign a step further and achieved its highest-ever ROIs for .

Perspective

How to plan and analyse a Twitter chatbot

Twitter’s how to plan and analyse a Twitter chatbot guide. We look at whether you should build one in-house or bring in a third-party supplier. We walk you through the process and remember while Twitter chatbots integrate with Twitter’s API and need a server you don’t have to learn Javascript or bring in a developer.

Case Study

Royal London turns to Twitter to amplify cricket sponsorship

See how Royal London used Twitter targeting to promote its one-day cricket tournament to England cricket fans while avoiding England football fans following the World Cup.

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