Search results for: All Expanding Reach content

49 Results

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Perspective

How social data informs business decisions and drives social change

See how social data drives female empowerment and helps inform business decisions.

Case Study

BBC Radio 1 uses the Video Website Card to connect with younger audiences

Learn how BBC Radio 1 used the Video Website Card to connect with younger audiences as part of its always-on approach on Twitter.

Case Study

Domino’s connects with football fans through real-time Premiership highlights

Learn how Domino’s UK used Twitter Amplify to connect with football fans for an entire weekend of Premiership highlights.

Case Study

VOXI goes live with Twitter, generating excitement around its brand launch

Learn how youth-orientated mobile network VOXI used Twitter to generate excitement around the brand and its launch event.

Case Study

Vodafone uses Twitter Video to scale its sponsorship of Capital’s Summertime Ball

How Vodafone UK used Twitter to achieve maximum exposure around its partnership with Capital’s Summertime Ball ( ).

Case Study

App-based car service wins with a combination of branding and performance

Read about how app-based car service Careem, successfully ran parallel branding and performance campaigns in KSA on Twitter.

Research

Why Twitter owns TV conversations

Discover why Twitter users love television and are influencers when it comes to all things TV-related.

Case Study

How Cadbury Arabia sparked conversation for the launch of a new sweet treat

Learn how Cadbury Arabia leveraged daily trends to hijack big news stories with Promoted Trends and conversational ads.

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