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See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.
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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.
Learn how Tesco brand F&F Clothing used Twitter in-stream video to motivate a broader fitness and lifestyle audience.
See how Emaar, a Dubai property specialist, used a competition on Twitter to raise global brand awareness and boost engagement with millions of people online