Search results for: All Europe, Middle East, and Africa content

136 Results

Research

How potential car buyers and fans Tweet about the automotive sector

Twitter is one of the top places for prospective car buyers and car fans to connect and talk about all things automotive. This article looks at who they are and what brands they’re talking about.

Research

Why mobile optimised video works on Twitter

Advertisers are increasingly integrating shorter, mobile-optimised videos into their campaigns to get their message across.

Case Study

HSBC UK uses First View and star power to fight fraud on Cyber Monday

Learn how HSBC UK used First View video on Twitter — along with help from “Countdown” presenter Rachel Riley — to help people avoid online fraud on Cyber Monday.

Perspective

How to get your launch in front of its target customer

There are many ways to launch a campaign on Twitter in Saudi Arabia and the Middle East. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Case Study

Tre Sverige owns conversation with First Views and engager targeting

Learn how telco brand Tre Sverige used First Views with Promoted Trends and engager targeting to own conversation in Sweden.

Case Study

Honda UK brings a bold Civic to new audiences with Niche

Learn how Honda UK used video content from Twitter’s network of Niche influencers to introduce new audiences to the Civic.

Research

The Women’s World Cup — A scoring opportunity for brands

Learn how brands and marketers can take advantage of the growing popularity of women’s football during the Women’s World Cup.

Case Study

In Kenya, Safaricom builds a mosaic of engaged customers and wins share of voice

Learn how Kenyan telecom Safaricom engaged a wide, enthusiastic audience on Twitter as it celebrated its anniversary.

Case Study

Lidl takes to Twitter to crown its new baby range

See how supermarket Lidl perfectly timed the launch of its new baby range as Twitter was buzzing in the lead-up to a new royal birth.

Case Study

Lidl UK invites shoppers to Tweet prices down at Christmas

Read about how Lidl UK used Conversational Ads on Twitter to let their customers drive prices down.

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