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A point of pride: How well do brands represent the LGBTQ+ community?

In the UK, the number of people identifying as lesbian, gay, bisexual, and transgender is at an all-time high, and the LGBTQ+ community is bigger than ever on Twitter.


The new normal: What does it mean?

Our routines are changing as our lives are upheaved by the changes brought by COVID-19. We are entering a ‘new normal’. In new research Twitter UK took a look at what that means.


How people on Twitter are using TV and film to get through COVID-19

Our routines have been changed by COVID-19. We’re looking for new ways to keep ourselves entertained, and TV and film is playing a big part.

Case Study

How used its own product to create a Twitter website conversion campaign

How used its own product to drive sales with a Twitter Website Conversion Campaign.


How brands use Twitter to launch

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Case Study

Samsung uses Twitter to make QLED TVs the clear choice for consumers

See how Samsung used an innovative Twitter partnership and an exciting new show format to build brand affinity and connect with audiences over the hottest trending TV shows.

Case Study

How Safaricom used Twitter to unite Kenya for Kipchoge record attempt

How Safaricom used a Twitter custom emoji to unite Kenya for Eliud Kipchoge’s marathon record attempt.


How Twitter became Paris Fashion Week’s new digital catwalk

A close look at the main insights of the Paris SS20 conversations on Twitter and on the fashion houses that stood out most for their Twitter creativity.

Case Study

NESCAFÉ Azera stands out from the crowd on Twitter

See how NESCAFÉ Azera used First View and Conversational Cards to boost awareness and engagement amongst coffee lovers on Twitter.

Case Study

BMW drives emotional appeal for its i8 Roadster on Twitter

See how found Twitter was the perfect platform when the auto brand wanted to boost awareness and positive emotional appeal for its i8 Roadster.

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