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Learn why Lexus Saudi Arabia used Twitter's Promoted Trends to target luxury car fans and rev up excitement for its new vehicles.
Read about how @alwaleed_philan used Twitter to raise awareness and encourage engagement around a program promoting cultural understanding.
Read about how app-based car service Careem, successfully ran parallel branding and performance campaigns in KSA on Twitter.
Learn how Bank AlJazira used First View with a Promoted Trend on Twitter to drive sign-ups and use of its Ajwaa credit card.