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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
Read about how @alwaleed_philan used Twitter to raise awareness and encourage engagement around a program promoting cultural understanding.
Read about how app-based car service Careem, successfully ran parallel branding and performance campaigns in KSA on Twitter.
Learn how Lexus in KSA successfully expanded its reach among female audiences by tapping into the historic moment of the driving ban lift..
Learn how Bank AlJazira used First View with a Promoted Trend on Twitter to drive sign-ups and use of its Ajwaa credit card.