Search results for: All Expanding Reach content

32 Results

Case Study

How used Promoted Video on Twitter to highlight its Olympic partnership

How used Promoted Video on Twitter to highlight an Olympic partnership and engage a wide audience..

Research

Why Twitter owns TV conversations

Discover why Twitter users love television and are influencers when it comes to all things TV-related.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

How to plan and analyse a Twitter chatbot

Twitter’s how to plan and analyse a Twitter chatbot guide. We look at whether you should build one in-house or bring in a third-party supplier. We walk you through the process and remember while Twitter chatbots integrate with Twitter’s API and need a server you don’t have to learn Javascript or bring in a developer.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Perspective

How social data informs business decisions and drives social change

See how social data drives female empowerment and helps inform business decisions.

Perspective

Want your next launch to make a huge impact?

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Expanding reach

Tweets are everywhere. And this enormous, international real-time reach is within your brand’s grasp.

Case Study

Rani hits the target with its World Cup campaign

Learn how Rani succeeded in building brand engagement and boosting sales by tapping into people’s strong interest in football

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