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See how @MetroPCS turned to Twitter to engage UFC fans with behind-the-scenes Periscope access to Ronda Rousey’s fight week routine.
See how Vodafone UK scored millions of impressions promoting an exclusive offer with Twitter Amplify and Promoted Video.
With #FollowTheRabbit @O2 wanted to use Twitter to drive take up of its Priority Tickets by giving more people the chance to attend live experiences.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Best in Class
MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
See how Vodafone engaged young music fans in a Twitter competition and built on its association with a London festival.