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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.
Learn how Tesco brand F&F Clothing used Twitter in-stream video to motivate a broader fitness and lifestyle audience.
See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.