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29 Results

Case Study

How used Promoted Video on Twitter to highlight its Olympic partnership

How used Promoted Video on Twitter to highlight an Olympic partnership and engage a wide audience..

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

Love at First View – owning the timeline and the moment

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Research

Moms are an essential group for brand marketers to reach on Twitter

Learn the many reasons why Twitter is an effective way to reach Moms, an active yet often overlooked audience on Twitter.

Case Study

KFC launches its new fries in the most unexpected way

KFC UK & Ireland took the idea that “there’s no such thing as bad publicity” to a new level to help launch its new fries.

Case Study

Tesco’s F&F Clothing broadens and inspires its audience with Twitter video

Learn how Tesco brand F&F Clothing used Twitter in-stream video to motivate a broader fitness and lifestyle audience.

Case Study

William Hill boosts brand engagement and wins new customers during the World Cup

See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.

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