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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
See how Royal London used Twitter targeting to promote its one-day cricket tournament to England cricket fans while avoiding England football fans following the World Cup.
Learn how South African insurer Discovery generated buzz for its health event through Periscope and influencer Tweets.
Learn how Swedish crowdfunding platform Pepins used Promoted Video on Twitter as it raised over $11 million for an IPO.
Read how UBS used video on Twitter to raise awareness and excitement around its launch of its new content hub, UNLIMITED*.
Learn how bank HSBC used video on Twitter to align its brand with Pride in London in a meaningful and effective way.