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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Learn how South African insurer Discovery generated buzz for its health event through Periscope and influencer Tweets.
Learn how Swedish crowdfunding platform Pepins used Promoted Video on Twitter as it raised over $11 million for an IPO.
Read how UBS used video on Twitter to raise awareness and excitement around its launch of its new content hub, UNLIMITED*.
Learn how bank HSBC used video on Twitter to align its brand with Pride in London in a meaningful and effective way.
Learn how Bank AlJazira used First View with a Promoted Trend on Twitter to drive sign-ups and use of its Ajwaa credit card.