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Read about how Bank AlJazira partnered with GSAKSA, running In-Stream Video Ads during the Supercoppa Final between Juventus and AC Milan to bring its Multi-Currency Card to a wide and engaged audience on Twitter.
Learn how HSBC UK used First View video on Twitter — along with help from “Countdown” presenter Rachel Riley — to help people avoid online fraud on Cyber Monday.
Learn how HSBC UK enlisted Niche creators on Twitter for its #LetsRide campaign with British Cycling to raise awareness and drive a 21% engagement rate.
Best in Class
MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
See how Royal London used Twitter targeting to promote its one-day cricket tournament to England cricket fans while avoiding England football fans following the World Cup.
Learn how Bank AlJazira used First View with a Promoted Trend on Twitter to drive sign-ups and use of its Ajwaa credit card.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.