Search results for: All FMCG content

27 Results

Case Study

Rani hits the target with its World Cup campaign

Learn how Rani succeeded in building brand engagement and boosting sales by tapping into people’s strong interest in football

Best in Class

: a roundup of our favourite campaigns across MENA

MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.

Kraft Heinz discovers if Britain is ready for Mayochup

Discover how Heinz turned to Twitter to find out if the UK was ready for Mayochup — the combination of Heinz Ketchup and Heinz [Seriously] Good Mayonnaise.

Case Study

Twitter delivers one of Cadbury’s highest-ever ROIs with the Christmas campaign

Cadbury UK first launched its Christmas campaign on Twitter in 2015 to celebrate giving and generosity. For the 2017 activity, it took the campaign a step further and achieved its highest-ever ROIs for .

Best in Class

: some of the most creative MENA campaigns on Twitter

: some of the most creative MENA campaigns on Twitter.

Best in Class

: Some of the most creative MENA campaigns on Twitter

Some of the most creative MENA campaigns on Twitter.

Research

Boost the effectiveness of your ads with synchronisation

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

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