Search results for: All Audience Insights content

12 Results

Case Study

Alwaleed Philanthropies rallies the community around its student ambassadors

Read about how used Twitter to raise awareness and encourage engagement around a program promoting cultural understanding.

Best in Class

The award: because nobody likes to be put on hold

Announcing the winners

Case Study

TomTom UK turns to Twitter to successfully promote its new GPS fitness watch

Learn how TomTom UK employed the Twitter Audience Platform to promote its new GPS fitness watch.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success – just ask McDonald's or Chick-fil-A.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

Data doesn’t lie: Read how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

Research

Moms are an essential group for brand marketers to reach on Twitter

Learn the many reasons why Twitter is an effective way to reach Moms, an active yet often overlooked audience on Twitter.

Perspective

Find the most valuable audiences at their most receptive on Twitter:

We’ve launched our new global identity in the UK. Twitter connects brands with the most valuable audiences when they’re most receptive.

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