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22 Results

Case Study

Alwaleed Philanthropies rallies the community around its student ambassadors

Read about how used Twitter to raise awareness and encourage engagement around a program promoting cultural understanding.

Best in Class

The award: because nobody likes to be put on hold

Announcing the winners

Best in Class

: Some of the most creative MENA campaigns on Twitter

Some of the most creative MENA campaigns on Twitter.

Best in Class

: some of the most creative MENA campaigns on Twitter

: some of the most creative MENA campaigns on Twitter.

Case Study

TomTom UK turns to Twitter to successfully promote its new GPS fitness watch

Learn how TomTom UK employed the Twitter Audience Platform to promote its new GPS fitness watch.

Kraft Heinz discovers if Britain is ready for Mayochup

Discover how Heinz turned to Twitter to find out if the UK was ready for Mayochup — the combination of Heinz Ketchup and Heinz [Seriously] Good Mayonnaise.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success – just ask McDonald's or Chick-fil-A.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

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