Search results for: All Learning to Fly content

12 Results

Case Study

KFC launches its new fries in the most unexpected way

KFC UK & Ireland took the idea that “there’s no such thing as bad publicity” to a new level to help launch its new fries.

Perspective

How to plan and analyse a Twitter chatbot

Twitter’s how to plan and analyse a Twitter chatbot guide. We look at whether you should build one in-house or bring in a third-party supplier. We walk you through the process and remember while Twitter chatbots integrate with Twitter’s API and need a server you don’t have to learn Javascript or bring in a developer.

Research

Boost the effectiveness of your ads with synchronisation

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Perspective

How social data informs business decisions and drives social change

See how social data drives female empowerment and helps inform business decisions.

Perspective

How the world’s largest fast food brands use data to keep customers coming back

Smart use of social data can make or break a company's success – just ask McDonald's or Chick-fil-A.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Case Study

Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks

How Twitter and a baby dragon heated up sales of Doritos in the UK.

Case Study

How beer brand ‎ used Periscope to engage Londoners on Twitter

Read about how used Periscope and personality to build brand awareness on Twitter.

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