Search results for: All Retail content
Read about how fashion retailer New Look used Twitter to drive scale and engagement for its cross-channel Christmas campaign.
Read about how Marks & Spencer lifted brand association, favourability and recall by bringing its Christmas campaign to Twitter.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.