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29 Results

Case Study

How used Promoted Video on Twitter to highlight its Olympic partnership

How used Promoted Video on Twitter to highlight an Olympic partnership and engage a wide audience..

Case Study

New Look adds scale and engagement to a cross-channel campaign with Twitter

Read about how fashion retailer New Look used Twitter to drive scale and engagement for its cross-channel Christmas campaign.

Case Study

Lidl UK invites shoppers to Tweet prices down at Christmas

Read about how Lidl UK used Conversational Ads on Twitter to let their customers drive prices down.

Case Study

Marks & Spencer lifts brand metrics by bringing its Christmas campaign to Twitter

Read about how Marks & Spencer lifted brand association, favourability and recall by bringing its Christmas campaign to Twitter.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

Love at First View – owning the timeline and the moment

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Research

Moms are an essential group for brand marketers to reach on Twitter

Learn the many reasons why Twitter is an effective way to reach Moms, an active yet often overlooked audience on Twitter.

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