Search results for: All Media & Entertainment content

26 Results

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Perspective

Love at First View – owning the timeline and the moment

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Research

Boost the effectiveness of your ads with synchronisation

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Perspective

Data doesn’t lie: Read how top brands use data to spot trends, read minds, and improve products

A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.

Perspective

From TVs to beertails: how chatbots help brands engage consumers on Twitter

Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.

Case Study

William Hill boosts brand engagement and wins new customers during the World Cup

See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.

Case Study

Xbox increases its brand awareness during the Christmas season

Discover how Danone used videos on Twitter to reposition the Actimel brand in Europe.

Case Study

drives an increase in subscriptions with tailored audiences

Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.

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