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How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.
See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.
Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.