Search results for: All Research content

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Research

How brands can connect with fans on Twitter during

Read tips and ideas on how to connect with customers during the Olympics.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Research

Why Twitter owns TV conversations

Discover why Twitter users love television and are influencers when it comes to all things TV-related.

Research

Moms are an essential group for brand marketers to reach on Twitter

Learn the many reasons why Twitter is an effective way to reach Moms, an active yet often overlooked audience on Twitter.

Research

Best practices for supercharging campaigns with branded emojis

Campaigns with branded emojis can supercharge video ads and drive earned media. See how it works.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

Twitter’s audience is hugely influential — here’s what it means for brands

New research highlights that Twitter’s audience is hugely influential. For brands, that means advertising on Twitter is a more efficient way of reaching the right people.

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