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Learn how Lexus in KSA successfully expanded its reach among female audiences by tapping into the historic moment of the driving ban lift..
Discover how The British Heart Foundation ( @TheBHF ) used Twitter to launch the world’s first campaign powered by hearts to raise awareness of CPR.
See how Vodafone engaged young music fans in a Twitter competition and built on its association with a London festival.
Best in Class
MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.