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See how St-Germain Liqueur used Periscope to create an innovative "live peep show" that produced positive sentiment around the brand.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.
Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.