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Best in Class

: a roundup of our favourite campaigns across MENA

MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.

Q & A

Meet Twitter's new Global Group Creative Director Jayanta Jenkins

Read a Q&A with Twitter’s new Global Group Creative Director Jayanta Jenkins.

Case Study

Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks

How Twitter and a baby dragon heated up sales of Doritos in the UK.

Case Study

St-Germain crafts an artistic, fleeting experience on Periscope

See how St-Germain Liqueur used Periscope to create an innovative "live peep show" that produced positive sentiment around the brand.

Case Study

Turkish banking service @TEBleKadın takes its new TV ad further with First View

Discover how Turkish bank TEB extended a TV ad to Twitter with First View, for over 3M video views.

Perspective

Want your next launch to make a huge impact?

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Perspective

How to plan and analyse a Twitter chatbot

Twitter’s how to plan and analyse a Twitter chatbot guide. We look at whether you should build one in-house or bring in a third-party supplier. We walk you through the process and remember while Twitter chatbots integrate with Twitter’s API and need a server you don’t have to learn Javascript or bring in a developer.

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