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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
See how St-Germain Liqueur used Periscope to create an innovative "live peep show" that produced positive sentiment around the brand.
There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.
Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.