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Best in Class

: a roundup of our favourite campaigns across MENA

MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.

Perspective

Want your next launch to make a huge impact?

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Case Study

Emaar builds global brand awareness with luxury apartment giveaway

See how Emaar, a Dubai property specialist, used a competition on Twitter to raise global brand awareness and boost engagement with millions of people online

Case Study

Lexus in KSA expanded reach to females by tapping into the moment of the driving ban lift

Learn how Lexus in KSA successfully expanded its reach among female audiences by tapping into the historic moment of the driving ban lift..

Case Study

Twitter delivers one of Cadbury’s highest-ever ROIs with the Christmas campaign

Cadbury UK first launched its Christmas campaign on Twitter in 2015 to celebrate giving and generosity. For the 2017 activity, it took the campaign a step further and achieved its highest-ever ROIs for .

Case Study

Fintech innovator eToro builds its brand image with First View

Learn how fintech innovator eToro used First View on Twitter to build brand awareness and positive sentiment.

Perspective

How to plan and analyse a Twitter chatbot

Twitter’s how to plan and analyse a Twitter chatbot guide. We look at whether you should build one in-house or bring in a third-party supplier. We walk you through the process and remember while Twitter chatbots integrate with Twitter’s API and need a server you don’t have to learn Javascript or bring in a developer.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

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