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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.
See how Emaar, a Dubai property specialist, used a competition on Twitter to raise global brand awareness and boost engagement with millions of people online
Learn how Lexus in KSA successfully expanded its reach among female audiences by tapping into the historic moment of the driving ban lift..
Cadbury UK first launched its #Cadvent Christmas campaign on Twitter in 2015 to celebrate giving and generosity. For the 2017 activity, it took the campaign a step further and achieved its highest-ever ROIs for #Cadvent .
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.