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See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.
Read about how Marks & Spencer lifted brand association, favourability and recall by bringing its Christmas campaign to Twitter.
See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.