Search results for: All Retail content

32 Results

Case Study

Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos

See how Tesco Ireland targeted moms on Twitter through engaging videos and images.

Case Study

William Hill boosts brand engagement and wins new customers during the World Cup

See how William Hill scored big during the World Cup by capitalising on the buzz to gain new customers and increase positive sentiment.

Case Study

Marks & Spencer lifts brand metrics by bringing its Christmas campaign to Twitter

Read about how Marks & Spencer lifted brand association, favourability and recall by bringing its Christmas campaign to Twitter.

Case Study

Diadora sparks buzz around a ’90s revival for a Europe-wide product launch

See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.

Research

Study shows average Twitter Ads ROI is 40% higher than other channels

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Perspective

Love at First View – owning the timeline and the moment

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

Research

Moms are an essential group for brand marketers to reach on Twitter

Learn the many reasons why Twitter is an effective way to reach Moms, an active yet often overlooked audience on Twitter.

Perspective

3 ways to own the moment and achieve "Love at First View"

Find out how First View has helped brands to get in front of a huge audience at the optimal moment.

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