Search results for: All Create Engagement content

150 Results

Research

Why Twitter owns TV conversations

Discover why Twitter users love television and are influencers when it comes to all things TV-related.

Perspective

Applying event targeting to and each Olympic sport

Learn how your brand can get in front of fans during the Olympics using event targeting.

Perspective

Want your next launch to make a huge impact?

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Perspective

How Twitter transforms conversations between companies and customers

Smart companies like Apple use Twitter to surprise and delight customers. But those who fail at customer service on Twitter pay a big price.

Q & A

Meet Twitter's new Global Group Creative Director Jayanta Jenkins

Read a Q&A with Twitter’s new Global Group Creative Director Jayanta Jenkins.

Perspective

Create a thunderclap moment to connect in the now (part one)

Learn best practices for planning a compelling campaign strategy to create a live connection and reach an engaged audience.

Perspective

How to plan and analyse a Twitter chatbot

Twitter’s how to plan and analyse a Twitter chatbot guide. We look at whether you should build one in-house or bring in a third-party supplier. We walk you through the process and remember while Twitter chatbots integrate with Twitter’s API and need a server you don’t have to learn Javascript or bring in a developer.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

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