Q & A

Why video on Twitter is a key marketing vehicle for @Porsche

Video on Twitter makes a big impact on consumers, from daily interactions to major announcements.

When luxury auto manufacturer Porsche (@Porsche) unveils a new model at an auto show, it turns to Twitter to instantly share the moment with consumers around the world. Twitter “brings our audience to our events,” says Alissa Clauson (@alissaclauson), the brand’s new media and social media engagement manager.

But @Porsche doesn’t use Twitter to only amplify big announcements. The brand also relies on the platform to engage customers on a day-to-day basis.

According to Clauson, video on Twitter is quickly turning into one of @Porsche’s most important marketing vehicles. “We utilise it for our brand campaigns, we utilise it for our daily posts, and we utilise it to showcase our cars and what they can do,” she says. “It’s going to become a consistent strategy for us as we move forward.”