Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And it should come as no surprise: video will make up over 75% of the world’s mobile data traffic by 2020, according to Cisco. Video is the fastest-growing media type on Twitter, too, and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. First View videos can increase Tweet recall by more than 141%, while other Twitter solutions show strong impact on upper-funnel metrics like ad recall, brand favourability, and purchase intent.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.


increase in video ad impressions.

Twitter Internal Data, Q1 16 TO Q1 17
#BestOfTweets: Some of the most creative MENA campaigns on Twitter
Samsung España leads the #YaNoHayExcusas movement on Twitter
Boost the effectiveness of your ads with #TVxTwitter synchronisation
The Unilever CMO explains why it is essential for business leaders to be on Twitter
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
Vodafone uses Twitter Video to scale its sponsorship of Capital’s Summertime Ball
#BestofTweets 10 examples of Twitter creativity in the world
How to create video that captivates on Twitter
Max Hamburgare achieves appetising results with a Promoted Trend on Twitter
Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos


stronger message association vs. leading video platform tested.

Publicis Media research, June 2017
Ford South Africa welcomes Mustang’s arrival with First View on #FordMustangDay
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Love at First View – owning the timeline and the moment
Pepins creates excitement around a unique crowdfunding project with video on Twitter
Co-op Insurance uses video to introduce an offer and get users to share content
With First View, SNAI owns the Euro 2016 gambling conversation in Italy
Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way
Shreddies uses Conversational Video to connect with Britain’s Got Talent fans
InfoJobs shows leadership, builds community and wins new users with #JobDay
Renault uses Twitter to announce their new car model
6 tips for working with creators on your next campaign

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