Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And they love discovering, watching, and sharing videos in Twitter’s hyper-relevant, live environment that connects them to what’s happening in the world right now. Video is the fastest-growing media type on Twitter and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. Video on Twitter is also highly mobile, with 92% of video views happening on a mobile device. You won’t find such a tuned-in audience that’s this excited to discover and share your videos anywhere else.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.

How to create video that captivates on Twitter
Max Hamburgare achieves appetising results with a Promoted Trend on Twitter
Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos
Ford South Africa welcomes Mustang’s arrival with First View on #FordMustangDay
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Pepins creates excitement around a unique crowdfunding project with video on Twitter
Co-op Insurance uses video to introduce an offer and get users to share content
With First View, SNAI owns the Euro 2016 gambling conversation in Italy
Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way
Learn how Shreddies cereal used Conversational Video to connect with Britain’s Got Talent fans on Twitter.
InfoJobs shows leadership, builds community and wins new users with #JobDay
Renault uses Twitter to announce their new car model


growth in Video Views on Twitter

Twitter Internal Data, December 2014 – December 2015
6 tips for working with creators on your next campaign
@MetroPCS builds excitement around a live event sponsorship with Periscope
@Vegas bets on Niche content creators to win millennial summer visitors
@DairyQueen uses Promoted Videos to turn dessert into donations for charity
@CanadianTire uses Twitter Amplify to score with hockey fans
@HelloBC pulls in visitors with Periscope
Desigual puts fans in the front row at New York Fashion Week
Xbox UK gets gamers excited for the Halo 5 launch with Promoted Trends
Audio brand JBL tunes in music lovers with Twitter Audience Platform
Leaning into video trends on Twitter
Why Twitter owns TV conversations


of Twitter video views are mobile

Twitter Internal Data, May 2016

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