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Video on Twitter

Bring the power of video to the most live, dynamic platform for storytelling.

Your audience loves video. And they love discovering, watching, and sharing videos in Twitter’s hyper-relevant, live environment that connects them to what’s happening in the world right now. Video is the fastest-growing media type on Twitter and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. Video on Twitter is also highly mobile, with 92% of video views happening on a mobile device. You won’t find such a tuned-in audience that’s this excited to discover and share your videos anywhere else.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.

Audio brand JBL tunes in music lovers with Twitter Audience Platform

220×

growth in Video Views on Twitter

Twitter Internal Data, December 2014 – December 2015
Desigual puts fans in the front row at New York Fashion Week
Why Twitter owns TV conversations
@DairyQueen uses Promoted Videos to turn dessert into donations for charity

93%

of Twitter video views are mobile

Twitter Internal Data, May 2016
Xbox UK gets gamers excited for the Halo 5 launch with Promoted Trends
@MetroPCS builds excitement around a live event sponsorship with Periscope
Five best practices for Promoted Video on Twitter
@HelloBC pulls in visitors with Periscope
@Vegas bets on Niche content creators to win millennial summer visitors
@CanadianTire uses Twitter Amplify to score with hockey fans
Leaning into video trends on Twitter
6 tips for working with creators on your next campaign
Max Hamburgare achieves appetising results with a Promoted Trend on Twitter
With First View, SNAI owns the Euro 2016 gambling conversation in Italy
Pepins creates excitement around a unique crowdfunding project with video on Twitter
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Renault uses Twitter to announce their new car model
Learn how Shreddies cereal used Conversational Video to connect with Britain’s Got Talent fans on Twitter.
Discovery Channel India gives users a First View of its new reality show
Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way
InfoJobs shows leadership, builds community and wins new users with #JobDay
Ford South Africa welcomes Mustang’s arrival with First View on #FordMustangDay
Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos
6 tips for working with creators on your next campaign
Co-op Insurance uses video to introduce an offer and get users to share content

Who to follow

Twitter has solutions for your marketing objectives

Create engagement

Engaging an audience is a priority for any brand, and Twitter gives you many ways to get the job done. Our users are exactly the interested, sharing types you want in a loyal band of followers.

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Drive performance

In business, it’s all about the numbers, and when it comes to the bottom line, we’ve got your back. We’ve developed tools and best practices to help you reach your sales and marketing goals.

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Measure results

What worked? What didn’t? And why? Get the answers you need with the information and tools that Twitter provides.

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