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Video on Twitter

Be what’s happening with Twitter video.

If it’s happening now, it’s happening on Twitter. People flock to Twitter to find out what the world is talking about, be a part of the conversation, and discover something new.

Your audiences – especially young people – are visiting Twitter to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on Twitter lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.

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No. 1

The number 1 reason consumers flock to Twitter is to ‘discover something new and interesting.’

Source: Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
#BestOfTweets: Some of the most creative MENA campaigns on Twitter
Samsung España leads the #YaNoHayExcusas movement on Twitter
Boost the effectiveness of your ads with #TVxTwitter synchronisation
The Unilever CMO explains why it is essential for business leaders to be on Twitter
Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad
Vodafone uses Twitter Video to scale its sponsorship of Capital’s Summertime Ball
#BestofTweets 10 examples of Twitter creativity in the world

1,300

Twitter streamed more than 1,300 live events throughout Q1 2018, nearly a 3× increase over Q1 2017.

Sources: Twitter Earnings Report, Q1 2018 and Q1 2017
How to create video that captivates on Twitter
Max Hamburgare achieves appetising results with a Promoted Trend on Twitter
Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos
Ford South Africa welcomes Mustang’s arrival with First View on #FordMustangDay
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Love at First View – owning the timeline and the moment
Pepins creates excitement around a unique crowdfunding project with video on Twitter

25%

Twitter saw an average of 25% incremental reach to TV among those aged 18 to 24.

Source: Nielsen Total Audience Report, Q1 2017
Co-op Insurance uses video to introduce an offer and get users to share content
With First View, SNAI owns the Euro 2016 gambling conversation in Italy
Selfridges uses Twitter to ignite its campaign in a real-time, multilayered way
Shreddies uses Conversational Video to connect with Britain’s Got Talent fans
InfoJobs shows leadership, builds community and wins new users with #JobDay
Renault uses Twitter to announce their new car model
6 tips for working with creators on your next campaign

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