Video on Twitter

Be what’s happening with Twitter video.

If it’s happening now, it’s happening on Twitter. People flock to Twitter to find out what the world is talking about, be a part of the conversation, and discover something new.

Your audiences – especially young people – are visiting Twitter to engage with their passions through video. They’re watching and talking about must-see clips, top sports highlights, exciting live shows, and more. Video on Twitter lets you engage with excited audiences at the right moment: when they’re exploring what’s now, what’s new, what’s next.

No. 1

The number 1 reason consumers flock to Twitter is to ‘discover something new and interesting.’

Source: Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US
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Samsung España leads the #YaNoHayExcusas movement on Twitter
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Coca-Cola uses In-Stream Video Ads to enhance its Christmas ad


Twitter streamed more than 1,300 live events throughout Q1 2018, nearly a 3× increase over Q1 2017.

Sources: Twitter Earnings Report, Q1 2018 and Q1 2017
Vodafone uses Twitter Video to scale its sponsorship of Capital’s Summertime Ball
#BestofTweets 10 examples of Twitter creativity in the world
How to create video that captivates on Twitter
Max Hamburgare achieves appetising results with a Promoted Trend on Twitter
Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos


Twitter saw an average of 25% incremental reach to TV among those aged 18 to 24.

Source: Nielsen Total Audience Report, Q1 2017
Ford South Africa welcomes Mustang’s arrival with First View on #FordMustangDay
UBS uses video on Twitter to launch its new content hub, UNLIMITED*
Love at First View – owning the timeline and the moment
3 ways to own the moment and achieve "Love at First View"
Pepins creates excitement around a unique crowdfunding project with video on Twitter

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