The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

The latest marketing insights from Twitter. Delivered right to your inbox.

Marketing Insights Email Newsletter Sign-Up Form

By subscribing, you agree that we may send you marketing emails about Twitter services. You can unsubscribe anytime.


of sports fans follow Twitter accounts specifically to get guidance on nutrition.

Twitter Insiders, Sept 2016, USA
BetStars wins followers and customers with Conversational Video on Twitter.
Jeep Italia goes live during the #UCLFinal to connect with millions
A bank uses Twitter to support a TV documentary and drive conversation among sport fans
Adidas achieves strong brand association by engaging Madrid Marathon runners


of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sept 2016, USA
Toyota Saudi Arabia engages football fans and amplifies its league sponsorship
TaylorMade connects with its core market plus a more casual golf audience
Applying event targeting to #Rio2016 and each Olympic sport
How brands can connect with fans on Twitter during #Rio2016


59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sept 2016, USA
Preparing for golden moments at the Olympic Games
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
Rexona Indonesia leads the conversation during a national soccer tournament

Who to follow

Explore More Collections

Keep up with marketing trends and dive deep. We’ve curated our case studies, Q&As, research, and perspective pieces by topic to show you how to create engagement, drive performance, and measure results.

Learn More