The food and grocery delivery sector was one of the few that was still operating during lockdown. Food delivery company talabat (@talabat) saw an opportunity to expand their Q-Commerce grocery solution, talabat mart, which brought more food experiences at home and allowed talabat to fill a gap in the market of quick grocery delivery. It took to Twitter to take advantage of Twitter’s Carousel Ads after seeing their powerful potential in UAE, expanding their campaign to other markets in the MENA region.
The goal was simple: attract and incentivise new and existing customers to place their first order with @talabat. This meant driving brand awareness and app installs, so more users could get their fill – and they did it in three simple steps.
First, to build awareness, @talabat turned to Twitter’s powerful performance solutions, choosing Twitter carousel ads to deliver delicious food creative with simple copy.
As the campaign built momentum, the second step was to amplify the messaging by partnering with leading Twitter influencers. With creative sparks flying and new audiences within reach, @talabat’s strong visuals drove strong engagement and app installs.
The campaign continued to evolve, and was elevated once more with the creation of eye-catching Twitter video carousel ads, generating even more engagement with a feast for hungry eyes.