Use a brand mascot to connect with users.
The brand’s emoji of its much loved and iconic mascot Zoozoo spread its appeal to Twitter. Launched with Twitter’s Flock-2-Unlock, Vodafone’s campaign included pre- and post-launch videos, engagement with influencers, and Promoted Tweets that prompted people to connect with the hashtag and the emoji.
Use sporting events to boost engagement.
@VodafoneIN used its ongoing sponsorship of the IPL to boost engagement. It targeted people who followed IPL on Twitter and audiences engaged with cricket-related news. The brand used Twitter Audience Platform to extend its campaign beyond Twitter to mobile apps
Innovate to delight your customers.
Vodafone India is at the forefront of providing innovative, engaging, and user-friendly mobile Internet experiences for our customers. Our partnership with Twitter and our innovative emoji initiative saw much success, so we will continue to look to Twitter ads for our social marketing campaigns.