While @tictac is a well-established brand, it wanted to reach an even wider audience on Twitter and get people excited about the product. It used Promoted Accounts to grow its follower base, allowing it to increase brand awareness and word-of-mouth sharing.
@tictac took advantage of the Image Card format to share snappy copy and appealing images to its followers. The images included relatable references from popular culture and a mix of vibrant colours to grab attention.
The success of @tictac’s campaign was driven by the brand’s willingness to participate in conversations generated by Tweeted content. It asked questions and ran polls to stimulate conversations and interacted with Tic Tac fans all over the world.
Twitter and Tic Tac both have simplicity and freshness as part of their brand DNA … Users visit Twitter to get fresh content every day, every hour, and even every second. Freshness is at the heart of the Tic Tac global brand, so Twitter was the perfect partner to help us achieve our campaign goals.