The holy month of Ramadan is a special occasion in Saudi Arabia and for Muslims around the world. @STC_KSA started a positive conversation around the month and shared live video broadcasts of Muslim worshippers in Mecca during Ramadan to engage a regional audience.
@STC_KSA launched #Mecca_Live as a Promoted Trend to showcase how Ramadan was being celebrated in Mecca, an epicenter of the Muslim faith. Users were encouraged to share their own pictures and stories of Ramadan in Mecca. Other brands joined the conversation to thank @STC_KSA for sharing a positive message about Mecca and Islam, contributing to the buzz and good will surrounding the campaign.
We set out to achieve one goal — get the STC Twitter community to amplify a trend by geopromoting #Mecca_Live for the world to experience the serenity of Islam during the live prayer broadcast from Mecca on the eve of the 27th of Ramadan. This created positive sentiment and engaged followers.