@tecnomobile targeted influential and receptive football fans on Twitter to drive conversation around football and the brand, in celebration of their partner Manchester City FC’s 2017-2018 EPL championship win.
@tecnomobile used First View, an exclusive ad placement for 24 hours, which enabled the brand to gain attention at the top of their audience’s Twitter timeline. They also ran a Promoted Trend using the hashtag #ItTakesObsession, which appeared at the top of the Trending Topics list, to drive sustained awareness and conversation for the brand.
From its initial GIFs to the videos, TECNO used rich, creative content that was tailored to its target audiences and captured users’ attention.
Twitter has been a partner for us to launch our latest products and ongoing brand campaigns. With Manchester City FC winning the recent championship, we immediately seized the opportunity to increase our brand's share of voice and talkability around this topic with our audience. Launching the #ItTakesObsession campaign on Twitter has allowed us to reach to the right audience at the right moment, building emotional brand resonance with our engaged audience, thereby connecting them more closely to our brand.