Combine branding and performance tactics.
@abyssrium’s unique use of Twitter’s First View and Video App Cards led to a sharp positive spike in app downloads, allowing the brand to achieve both performance and branding outcomes from this campaign.
Localise content for your audience.
To better engage its audience, @abyssrium developed content featuring localised Japanese-style visual graphics and kept in line with the festive Christmas theme. This was adopted across video creatives and Japanese emoticons (kaomoji) as featured in the Tweet copy, which allowed the audience to relate to the content more easily.