@SamsungEspana successfully took advantage of the various Twitter formats in line with the campaign objective, and at the end of the campaign summarised all the action, and the 'making of', in a Moment, our flagship storytelling format.
Making use of humour and personalisation, @SamsungEspana achieved a high level of user participation. Users found the chatbot their best ally for resolving those doubts they had never dared to ask about.
Twitter has been an excellent ally, at our side throughout the process and acting as a spokesperson to give visibility to an action where the stars are the residents of Jun, the world's most Twitter-friendly and technological town. In addition, Twitter helped us achieve the perfect balance between visibility and engagement.