Powerade brings the legends to footy fans with influencer Q&As
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Collaborate closely with key players.
@poweradeau worked closely with Twitter and its marketing agency to coordinate every Q&A session. This empowered the team to pivot smoothly between Twitter tools. Conversational Video Ads helped the brand capitalise on the passion and rivalry in and around the matches, weaving them into the Q&A dialogue.
Harness Twitter’s real-time potential.
@poweradeau knew that Twitter’s real-time engagement would be one of its strongest assets in this campaign. The brand used SnappyTV and the Q&A app to create video content and immediately broadcast it. Fans who missed the action weren’t left out as they can view the Q&A videos in a single canvas, compiled using Twitter Moments.
Create authentic perspectives with brand ambassadors.
Australian audiences react well to authentic and relatable people, and it’s hard to get more relatable than Aussie football players. An atmosphere of banter and behind the scenes exclusive content kept fans interested and engaged during Q&A sessions.
Powerade was able to leverage the Twitter platform and assets to engage with sports fans around one of Australia’s biggest sporting events. It allowed us to use highly engaging video creatives to talk to this audience on both a one-to-many and one-to-one basis.
Solutions used
Audience targeting
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