Carefully cultivating anticipation with its teaser, announcement, and then invitations, @OnePlus stimulated fans’ curiosity and sustained conversation in the lead-up to its launch.
From its initial teaser Tweet to its reminders to live-stream the launch event, @OnePlus used the power of video to stand out in fans’ timelines and deliver an immersive message.
Twitter is not only a social solution provider, but also a truly long-term partner to OnePlus. Launching live on Twitter let us connect with our audience at the right moment in real time. As our great video view and brand metrics show, we raised massive positive awareness and met our launch goals.