In 2015 we worked closely with Twitter and Merkle to really hone in on how to efficiently leverage both Tailored Audiences and look-alike audiences to target Twitter users in the consideration phase. Both of these tactics were able to deliver incremental machine and coffee sales for us on Nespresso.com at efficient CPAs.
Nespresso runs year-round direct response campaigns on Twitter to promote its products.
During the holidays, a select group of Twitter users saw Promoted Tweets with special offers for purchasing a coffee maker.
Looking to get their coffeemaker into more households, @NespressoUSA sweetened the deal with discounts and free shipping.
Offers increased in urgency as the holiday season drew to a close.