Nescafé understood that the best way to get consumers involved is to offer them something they love. Never-before-seen content featuring hugely popular AlDub was the ideal way to deliver engagement.
Alden and Maine have a huge follower base in the Philippines. Nescafé maximised campaign reach when these brand ambassadors Tweeted from their own accounts to encourage participation.
Twitter's Flock to Unlock enabled us to whet the fans’ appetite for content about AlDub, with a format that empowered them to unlock the TV commercial prior to its airing. This created enough buzz for our brand to capture a significant share of conversation versus our competitors and on Twitter as a whole during the two-day campaign.