Keep it short and sweet.
Audience attention wanes after the first few seconds; tell your story visually and start with the information that will spark interest.
Use exclusive content to grow your reach.
Unique and interesting content gives people a reason to Retweet. @FlemingtonVRC was able to grow its audience, create positive engagement, and reduce cost per view by streaming exclusive content.
We were thrilled to partner with Twitter to stream the 2016 Emirates Melbourne Cup globally. By leveraging Twitter's powerful real-time platform, we could provide viewers the opportunity to watch Seven Network’s exceptional production and interact with the action on and off the track as it happened.