@umobile Tweeted in both English and Malay to engage the target audience in conversations that could only have taken place on Twitter. The brand teased by asking what users would do with free internet for life, and people who participated in the discussions had a chance to win a free iPhone 6.
@umobile knew that its market craves immediate results and budget-friendly options. It drove interest with the Promoted Trend #FreeInternetForLife and offered a chance to win an iPhone 6. It also engaged with its three biggest competitors by carrier targeting, and challenged telecom industry standards.
Twitter is a highly engaged platform. It helped us to reach the most relevant audience and it drove traffic and conversions for this campaign.