Target a campaign to a specific market.
By using Promoted Videos of local influencers’ beauty tutorials, @Loreal connected with its target Malaysian audience of women aged 18 to 35. The campaign also encouraged a creative approach to beauty during Hari Raya, which resulted in an effective soft sell.
Design relevant content to create buzz.
@Loreal created content that was relevant and designed to get people talking. A contest invited users to send photos of their “Best Raya look.” The brand also used Periscope to host a live-feed video chat with five beauty experts — the first major-brand Periscope session in Malaysia.