For the 24 hours of its First View, @Game_Knives_Out’s Video Website Card was the top ad that Japan’s Twitter users saw in their timelines. The unmissable creative succeeded in driving gamers to the official website for a lucky draw.
@Game_Knives_Out made the most of its event-day First View. First, it used its top-of-the-timeline ad to remind people about the 2pm event. Then, it changed to a live stream. Viewers could click through to the Live Event Page for a dedicated place to hang out and Tweet about @Game_Knives_Out together.
Twitter Live Events is not only about live streaming, but also about activating the audience to share their feelings through live content, which Twitter had enabled us to activate on their platform.