Twitter’s research showed that there was a 27% increase in video consumption on Twitter during Ramadan. Therefore, @JollyChic used First View to run its promotional video, giving the brand exclusive ownership of Twitter’s most valuable advertising real estate for 24 hours to capture its target audience’s attention.
Through Direct Message Cards, @JollyChic offered exclusive discount coupons to target customers via call-to-action buttons that took customers into a specially designed #JollyRamadan experience within Direct Messages. This allowed them to shop the sale of the day, browse retail options, contact customer service, and download the @JollyChic app.
Twitter’s unique advertising products help us to start a conversation amongst our existing customers, as well as welcome new customers. As an e-commerce site, we’re not limited by our target customers’ demographics, as Twitter helps us to reach a wider target audience all over the world.