The brand knew that event-specific hashtags like #HWConnect16 are incredibly important in building and finding conversations. They allow people to join the discussion and feel part of the event, whether they’re attendees or following along from home. Huawei sent out 87 Tweets using the hashtag.
According to studies conducted by Forbes and Forrester Research, 78% of executives use Twitter every day. This made it the ideal social media platform on which to run the campaign. Huawei created video content designed to engage this audience.
Understanding its target market of B2B decision-makers allowed the brand to tailor targeting to its audience and their primary interests. Targeting was focused on tech- and ICT-related keywords, as well as followers of top industry opinion leaders.
Twitter enables Huawei to capitalise on the instantaneous and news-sharing nature of the platform to bring our audience the latest updates from our events, such as Connect 16. This offers us an immediate connection with the ICT and tech community.