Twitter’s First View gave @motorolaindia prime Twitter real estate and ensured that its video was highly visible on its target audience’s timeline on each match day.
By launching a personality quiz for IPL fans, @motorolaindia reached cricket fans and took public engagement to an individual level by responding to fans in a personalised manner. Not only could fans find out which player they were like, they also received a personalised message from the respective players, which they could share on Twitter.
As Asia Pacific’s first Twitter campaign powered by likes, @motorolaindia worked with Twitter to send personalised team GIFs, videos, and images to every supporter who ‘liked’ its Tweets throughout the IPL season.
Motorola has always sought different ways to engage our audiences and this campaign is a great example of our innovative digital media strategy. We leveraged the game of cricket — one of the biggest passion points of our customers — in an unconventional manner, and focused on owning the platform where consumers spent most of their time. With this, we were able to break away from the clutter to become one of the most engaging brands on Twitter during that period.